Product of the Year (POY) is the only consumer product award that rewards innovation and is voted on by consumers. POY works with big and small manufacturers around the world and each year, in the nation’s largest study on innovation conducted by TNS (the world’s largest research firm), 60,000 American consumers pick the winning products in various CPG categories. It is not quite a typical award; contrarily, it’s a marketing program that has proven to drive sales. In the ‘tough’ economic conditions, consumers have become very hesitant to deviate from their familiar regularly-purchased products, and the approval of 60,000 people gives them the confidence to spend their time and money to actually try the new and innovative products.
Here is a list of the winners of the Product of the Year 2012!
1. PET TREATS
Milk-Bone® Mini’s Dog Treats
Del Monte Foods
For over 100 years, Milk-Bone® has made high-quality, wholesome snacks that dogs love. Since
dog owners have become more focused on their dog’s health and treating routines, Milk-Bone®
has launched new Milk-Bone® Mini’s. These 5-calorie miniature biscuits have all the vitamin-
enriched, tasty goodness as Original Milk-Bone® in a miniature size. Perfect for training, weight
control, and all your special treating moments, so you can feel good giving more often.
2. PET HEALTH
Better Than® Bones Plus Dental
Ainsworth Pet Nutrition
New Better Than® Bones Plus Dental Care is the deliciously safe and healthy alternative to real
dog bones. These premium dog chews are highly digestible and won’t splinter, crack, or make a
mess like real bones do. Plus, they’re formulated with calcium to help support strong teeth, and a
tough texture and baking soda to help keep your dog’s gums healthy!
Wisk® Deep Clean™ Original
The Sun Products Corp.
Body oils and sweat, the #1 soil in your laundry, can stay trapped in your clothes even after
washing. Wisk® Deep Clean™ penetrates deep inside the fabric, cleaning beyond visible stains,
to seek out and attack trapped body oils and sweat.
4. PERSONAL HYGIENE
Softsoap® Bar Soap Coconut Scrub
Renew your skin with Softsoap® brand Coconut Scrub bar soap. Enriched with crushed coconut
extract, this bar soap gently exfoliates to renew your skin’s surface, while helping retain natural
moisture for soft, supple skin.
5. ORAL CARE
LISTERINE® TOTAL CARE ZERO
Johnson & Johnson, Inc.
Introducing new LISTERINE® TOTAL CARE ZERO – LISTERINE®’s most complete mouthwash
now with less intensity and zero alcohol. LISTERINE® TOTAL CARE ZERO delivers six healthy
mouth benefits including preventing cavities, restoring enamel, strengthening teeth, freshening
breath, killing bad breath germs and cleaning the whole mouth – all with a less intense flavor that
people crave! LISTERINE® Total Care Zero provides another great zero alcohol option for
mouthwash users from the #1 dentist-recommended mouthwash brand.
Price: $5.29 (500 mL)
6. PROFESSIONAL ORAL CARE
Zoom NiteWhite & DayWhite
Philips Oral Healthcare
To help you get your whitest smile, NiteWhite ACP and DayWhite ACP are the only take-home
whiteners that contain ACP. Amorphous Calcium Phosphate reduces sensitivity, rebuilds enamel,
reduces fadeback, and improves luster, thereby increasing patient comfort and satisfaction.
NiteWhite ACP is made with carbamide peroxide for overnight wear. DayWhite ACP is made with
hydrogen peroxide and carbamide peroxide equivalent for a short 15-30 minute, day wear
Colgate® Optic White
NOT ALL WHITENING TOOTHPASTES ARE CREATED EQUAL, NEW Colgate® Optic White™
toothpaste whitens teeth from the inside out! Colgate® Optic White’s unique technology features
Hydrogen Peroxide – the same whitening ingredient as strips*. Whiter teeth in one week, and you
will continue to see the benefits with each week of daily use. Colgate® Optic White™ is enamel-
safe, and its Sparkling Mint® flavor helps to freshen breath. *with gentler 1% hydrogen peroxide
8. BEAUTY CARE
Clairol® Nice ‘n Easy Color Blend Foam
Procter & Gamble
At-home permanent hair color in foam formula. The product is drip-free, mess-free and the foam
form allows for more product to work with, making it easy to spread for even coverage.
9. BABY CARE
HUGGIES® Little Movers Slip-on Diapers
This is the diaper that changes everything. For squirmy babies who love to kick and roll at
changing time… now just catch, slip on, and release! New HUGGIES® Little Movers Slip-On
Diapers feature a revolutionary, easy-on design that includes: pre-fastened tabs which allow the
diaper to slide up instead of wrap on, stretchy sides that require no adjustments for a fuss-free fit,
and easy open sides for easy removal no matter what position the baby is in. The new design also
delivers the trusted leakage protection of HUGGIES® Leak Lock system plus all the comfort and fit
of classic HUGGIES® diapers.
Price: $9.50/jumbo pack
Sierra Mist® Natural™
Only when you take away all of the artificial ingredients can the pure, crisp, refreshing taste of
lemon-lime be fully revealed. Sierra Mist® Natural™ captures the delicious essence of the citrus
fruit because it’s sweetened with real sugar and has nothing to weigh you down: No artificial
ingredients, no artificial colors, no artificial flavor, no preservatives, no caffeine, no High Fructose
Corn Syrup (HFCS). New Sierra Mist® Natural™ the natural re-invention of lemon-lime soda
Price: $3.49; 12-pack 20 oz cans,
$3.49; 2 liter bottle,
$1.39; 20 oz bottle
SNICKERS® Peanut Butter Squared
Mars Chocolate NA
Making the “World’s Best Candy Bar” better, Snickers added a new variety to the legendary candy
bar line – Peanut Butter Squared. SNICKERS® Peanut Butter Squared retains all the ingredients
people love about SNICKERS® – peanuts, caramel, nougat and milk chocolate and pairs them with
delicious peanut butter to further satisfy consumers’ hunger. Available at retail stores nationwide,
PB2, as it’s affectionately known by fans, includes two delicious square-shaped bars with a MSRP
Orville Redenbacher’s® Gourmet® Popping Corn
ConAgra Foods, Inc.
Orville Redenbacher’s® Gourmet® Popping Corn introduced the Pop Up Bowl™, a bag design that
allows for easier snacking, sharing and clean-up while still providing the same delicious flavor. With
the Pop Up Bowl, the bag transforms into a wide-brimmed bowl right in the microwave so that
sharing becomes even more enjoyable and fun for everyone. As always, Orville Redenbacher’s
microwave popcorn is a good source of fiber, has zero trans-fat and is made with 100% whole
Price: $2.99 for a three-pack,
$4.49 for a six-pack
13. FROZEN FOOD
Healthy Choice® Top Chef Café Steamers
ConAgra Foods, Inc.
Healthy Choice’s new Top Chef inspired line of Café Steamers. Think crisp vegetables, tender
meats and perfectly al dente pastas – steamed to bring out the best of each ingredient. The line
comes in eight deliciously inspired recipes: Chicken Linguini with Red Pepper Alfredo, Grilled
Chicken Pesto with Vegetables, Chicken Margherita with Balsamic, Chicken Fresca with
Chardonnay, Grilled Vegetables Mediterranean with Rice, Grilled Chicken Marinara with
Parmesan, Roasted Chicken Marsala with Mushrooms, and Barbeque Seasoned Steak with Red
Price: $2.75 – $3.50
14. SPECIALTY FOODS
New York Brand® Garlic Knots
T. Marzetti Company
A garlic-herb covered hand-tied breadstick knot is quick-frozen, locking in the taste and texture of
fresh bread, and allowing you to experience the fresh-from-scratch taste of Garlic Knots with just a
4-5 minute bake time. It is simply impossible to believe our fully baked knots were once frozen. The
folds in the knot hold the garlic flavor in, creating a one-of-a-kind taste that is crispy outside, but
soft and warm inside. A perfect partner to pizza, salad, and pasta.
15. AIR CARE
Air Wick® Flip n’ Fresh™
Reckitt Benckiser Group
Flip n’ Fresh™ is a range of new decorative air fresheners, designed to instantly make your home
smell fresh and welcoming. Flip n’ Fresh™ allows you to enjoy lasting fragrance that you control.
Available in a range of lasting aromas, this stylish air freshener uses 100% fragrance oil for a fresh
scent. Fill the room with as much or as little fragrance as you’d like, just with a flip!
Price: $2.99 for singles,
$4.99 for twins
16. TODDLER MEALTIME
mOmma® Straw Cup with Dual Handles
Lansinoh Laboratories, Inc.
The mOmma® by Lansinoh® straw cup with dual handles combines shape, color and a unique
rocking motion to engage baby during mealtime and stimulate development. The modern and
innovative In & Out Straw System stores the straw within the lid to prevent leaks and ensures
maximum hygiene when on the go! Round ergonomic shape and soft handles are specially
designed for your baby’s hands to grip while the 100% silicone soft straw is gentle on baby’s
developing teeth and gums.Safe and hygienic, the cup rocks but remains upright to prevent the
straw from coming into contact with surfaces.
17. TODDLER ORAL CARE
Aquafresh® Training Toothpaste
Did you know that your baby’s adult teeth are already forming just below the surface? Caring for
your baby’s teeth now can impact the health of those adult teeth. That’s why Aquafresh® designed
our new training toothpaste especially for your baby. Our toothpaste is safe to swallow, with no
fluoride and no artificial colors or preservatives. It’s a great start to a lifetime of healthy teeth. Try
new Aquafresh® training paste and brush.
Valspar® Spray Paint
The new and uniquely designed Valspar® Spray Paint Can makes the spray painting experience
easier, faster and cleaner than ever. The can’s large, comfortable finger pad requires 35% less
finger pressure than other spray paint cans. The patented spray top shields the finger from paint for
a cleaner painting process (addressing a common complaint from consumers). Valspar® Spray
Paint also features an improved paint formula and is available in 47 colors.
19. HOUSEHOLD CLEANING
Zero Odor® Eliminator
Zero Odor, LLC
Thanks to its breakthrough technology, Zero Odor® permanently eliminates any odor it touches.
When you spray Zero Odor® in the air or on a surface, it seeks out and bonds with the odor
molecules, turning them into non-odor molecules. So, whatever odor it touches — from stinky dog
beds and cat litter boxes, to smoke-infused curtains and kitchen garbage cans, even skunk spray —
is gone forever, leaving only clean, crisp air behind. Zero Odor® is non-toxic and safe for your
20. INSECT REPELLENT
OFF!® Deep Woods® Dry Insect Repellent
S.C. Johnson & Co.
When enjoying the great outdoors, no one wants to wear a greasy mosquito spray. Now you can
feel comfortable and stay protected with New OFF!® Deep Woods® Dry. This long-lasting formula
delivers the same proven protection of OFF!® Deep Woods® but goes on dry – not oily or greasy
like other ordinary repellents. It uses a unique powder dry technology that dries on contact and
feels comfortable on the skin. So, you won’t even know you’re wearing it – but the mosquitoes will.
21. SKIN TREATMENT
RetinoSyn-45 is the first cosmetic product to use breakthrough Titration Therapy, which slowly
increases the concentration of key active ingredients through a three-phase treatment used over
45 days. In clinical trials, RetinoSyn-45’s combination of patent-pending peptides, growth factor
stimulants and retinoids achieved an unprecedented, VISIA-measured 49% reduction in epidermal
and dermal wrinkles. In in vitro studies, actives stimulated 66 year old fibroblast cells to produce as
much collagen as 33 year old cells.
Coffee-mate® Natural Bliss®
Nestle USA, Inc.
Simple never tasted so good. New Coffee-mate® Natural Bliss® is an all-natural dairy creamer
made with just four ingredients: milk, cream, sugar and natural flavor. It contains no additives,
preservatives or artificial ingredients. With a creamy texture and delightful taste, Natural Bliss
offers a touch of flavorful sweetness to please every palate – so you can create your perfect cup,
the natural way. Add your flavor naturally with delicious Sweet Cream, Vanilla, Low Fat Vanilla or
Caramel Coffee-mate Natural Bliss today.
I was able to try most of the items on the winner’s list and there were a few favorites that I’m so glad I was able to sample! First, my absolute favorite was the mOmmaStraw Cup with Dual Handles by Lansinoh Laboratories, Inc. It’s perfect for kids who are learning to use a straw, it really is “spill proof,” and my toddler loved the design of the cup. I wish we had this a year ago for her! Another big hit with everyone in my family was the Orville Redenbacher’s® Gourmet® Popping Corn! The bag made it easier to eat and the popcorn was delicious! I also really loved the Softsoap® Bar Soap Coconut Scrub!
Want a chance to try some of the Product of the Year USA winning products too? One winner will have the chance to receive some of this year’s winners (please note the Philips and Retinosyn45 are not included)!
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